March 30, 2020
Under ordinary circumstances, the average consumer can order a latte on the way to the coffee shop, book a last-minute trip to the coast, and come home to find groceries delivered — all with the click of a button. What makes these transactions so smooth and effortless? It starts with account creation. Consumers increasingly are willing to create accounts with sites they interact with regularly. [More…]
March 28, 2020
These days are either the most trying time for encouraging employee engagement or the best we could expect. With so many people working remotely, many businesses need extra ways to communicate with the rank and file, and this might present a prime opportunity to try new things. We make a big deal of engaging the customer, and in most CRM circles engagement outranks simple customer experience. [More…]
March 27, 2020
As COVID-19 continues to spread, states and cities across the U.S. have imposed restrictions — from banning large gatherings to lockdowns, with citizens ordered to stay home except for essential jobs and errands, or get outdoor exercise. These steps came as infection numbers mounted, and the World Health Organization stated that COVID-19 was in fact a global pandemic. [More…]
March 25, 2020
E-commerce account takeovers increased 347 percent and shipping fraud jumped 391 percent from 2018 to 2019, a fraud and identity solutions company reported. Fraudsters are gaining access to accounts using credential stuffing, romance scams, social engineering, phishing or hacking. The three-digit rise in account takeovers is connected to the rash of data breaches over the last decade. [More…]
March 25, 2020
Edge conditions and the change they drive are fascinating. Some people use the word “margin” because it’s at the margin that things change. A situation exists more or less in equilibrium with the rest of its environment until in one way or another the stresses become so great that change happens. We have lots of metaphors, like “tipping point” and “the straw that broke the camel’s back.” [More…]
March 24, 2020
It may not be a question of if but when the Internet will reach the breaking point under the strain of the COVID-19 pandemic. The Internet is fast becoming a potential victim of the coronavirus assault. With an estimated billion people staying home, remote working, or just watching shows online all day, concerns are mounting that the Internet will break under the strain. [More…]
March 23, 2020
More than 20 million individuals visit Amazon every month, making the platform the top e-commerce website in the U.S. Today’s consumers don’t use Amazon solely to make purchases — they use the marketplace to check prices, discover new products, and research items they might want to buy. Amazon continues to dominate the shopping journey, and a reported 66 percent of consumers turn to Amazon first. [More…]
March 21, 2020
Customer attrition and churn are not new problems. Anyone who has spent time in the sales world has heard statistics around the cost of acquiring a new customer. It can be five to 25 times
more expensive to acquire a new customer than to retain an existing one. Improving customer retention by just 5 percent can increase profits by 25-95 percent, depending on your industry and company size. [More…]
March 19, 2020
Facebook has announced a $100M commitment of cash grants and ad credits to help as many as 30,000 eligible small businesses in 30 countries where the company operates. The program can help SMBs maintain their workforces, meet rent costs, connect with more customers, and cover operational costs. In addition, Facebook has earmarked $1 million in grants to local news organizations covering COVID-19. [More…]
March 19, 2020
Life goes on, though I keep thinking about the coronavirus and its impact on business, which is substantial. I am wondering if it’s time to count our blessings even as we remain vigilant. At this point the number of active cases in the U.S. is still small, relative to the population, though the bug has an annoying ability to do math in the form of exponential spread. [More…]
March 18, 2020
Does your customer relationship management strategy have what it takes to reach Generation Y? It’s estimated that by 2021, an additional $394 billion in revenue could be gained from artificial intelligence adoption in CRM activities in the U.S. As companies grow and technology evolves at a faster-than-ever pace, collecting, storing and providing data is becoming a bigger and bigger task. [More…]
March 17, 2020
Shopping hysteria in the wake of the COVID-19 pandemic is crippling Amazon’s ability to fill online orders and meet timely delivery promises. The company plans to increase pay in the U.S., UK and Europe for employees engaged in fulfillment operations, as well as open 100,000 new full and part-time positions to meet the surge in demand. Amazon has been was running out of household staples. [More…]
March 16, 2020
Consumers were becoming increasingly comfortable with the idea of ordering food online, either for pick up or home delivery, even before the onset of the coronavirus pandemic. Now many more shoppers are turning to online grocery shopping. “People have been comfortable ordering food such as pizza for delivery for years,” noted Commercetools Vice President of Americas Marketing Margaret Rea. [More…]
March 13, 2020
The sky starts to dump the first snow of the year. Looking down at your dress shoes, you make a mental note to order some sturdier winter boots. Later that day, you’re comparing two boot brands on your laptop and get distracted — no more online shopping at work. When you get home, you grab your tablet to continue browsing boots. Maybe you can find a recommendation on Twitter? [More…]
March 12, 2020
Reddit has launched Trending Takeover ads for its Search tab and Popular feed, on both mobile and desktop versions. One third of the more than 430 million monthly active users visiting Reddit view the Popular feed every day. The Trending Takeover ad unit is in the second slot of the Trending Today module on Reddit’s Popular feed and in the Trending Today dropdown in Reddit’s Search tab. [More…]
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