(Photo: Microsoft Free Clip Art) In my last blog I discussed how to conduct a personal S.W.O.T. analysis, an exercise businesses use to assess themselves and competitors to formulate strategies. This week’s topic is about another process companies use that you can apply to yourself and your career…branding.

Ways You Can Avoid Liability Claims That Can Damage Your Brand The life of a startup business can be full of ups and downs, which can be an overwhelming experience for any business owner. The fact that most startup companies are run by inexperienced owners is ironic, as the ideal […]

Oprah Winfrey, the chief executive officer of Oprah Winfrey Network LLC, has defined her own… [+] powerhouse personal brand over the years. Photographer: Patrick T. Fallon/Bloomberg Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to […]